Mimi Catherine Albano

Graphic Designer

Brands by Mims · July 2018 - Present

  • Design and develop visual identities, websites, email campaigns, and media campaigns

  • Create organic and paid content for Instagram, Facebook, and TikTok

  • Conceptualize marketing strategies, including photo and video content creation, social media management, SEO optimization, copywriting, email, paid ads, and event planning

  • Execute targeted e-commerce campaigns to increase brand awareness and drive sales

    Brands: The Hotel Perle, The Bygone Hotel, Sands Mirage Hotel, Sauvie Island Stables, Harper’s on the Hill, MF Welding, MammaLike, Evoke & Evolve Retreats, Maeve Music

Digital Marketing Coordinator

Visit Virginia Beach · March 2024 - July 2024

  • Filmed and edited organic social media content 

  • Designed and built landing pages and campaign micro-sites

  • Authored blog content to target specific SEO gaps and opportunities

  • Conducted web traffic analysis using CRM systems

Brand Designer

Concora Credit · September 2020 - April 2023

  • Led design and brand development for consumer credit card brands

  • Designed email campaigns with A/B testing, improving account originations by 10%

  • Built web-pages with a focus on UX design and web accessibility

  • Led cross-functional teams, optimizing workflow efficiency

  • Developed ad campaigns, contributing to a 4% increase in account originations

    Brands: Earniva Mastercard, Destiny Mastercard, Indigo Mastercard, Milestone Mastercard

Designer

The Media Socialites · December 2021 - March 2023

  • Designed cross-platform campaigns for luxury and e-commerce brands

  • Filmed and edited organic social media content 

  • Developed campaign assets, including storyboarding, mood boards, and art direction

    Brands: SheLovesMeDC, Sandone Productions, Estee Couture, Idina Bride, Premini Events, Elizabeth Priya Kumar, Julian Leaver Events, Mark Ingram Atelier, Bario Neal, Moxie Salon, Allure Bridal, Micaela Erlanger, Pop Parties Dallas, Something Vintage Rentals + more

Graphic Designer

Marcus&Millichap · January 2019 - June 2019

  • Designed visually engaging branded pitch decks

  • Illustrated detailed and custom maps

  • Implemented comprehensive and cohesive style guides

Graphic Designer

Lidl Grocery · June 2019 - November 2019

  • Designed print and digital collateral, leading to a 4% increase in customer app engagement

    Animated in-store video displays

    Shot studio photography for e-commerce and lifestyle

Creative Intern

Yes& Agency · August 2017 - January 2018

  • Shot and edited organic lifestyle social content for luxury brands

  • Designed web pages using Xd and Figma

  • Created engaging display ad campaigns

    Brands: The Brown Advisory, Officina, Masseria, Tempus(Monex), Carousel30

Software

Adobe Creative Cloud

After Effects • Illustrator • InDesign Photoshop • Premiere Pro • Xd

UX/UI

Adobe XD • Figma HTML/CSS • WebFlow

Marketing

ActOn • Airtable • Canva • Klaviyo Constant Contact • Salesforce

Workflow

Asana • Basecamp • Monday.com Notion • Wrike • Trello • Jira

Skills

Graphic Design
Visual Identity
Art Direction
Organic Social Media
UX/UI Web Design
Wireframing & Prototyping
Brand Strategy
Content Strategy
Video Editing
Illustration
Photography
Photo Editing
Email Campaigns
Paid Ads
AI-Driven Tools
Creative Direction
Typography
Color Theory
A/B Testing
Lead Generation
Data Visualization
Market Research
Content Management Systems
Brand Development
Visual Storytelling
Multitasking
Problem-solving