Lidl US
For Lidl, I developed visually compelling content that enhanced the brand’s in-store and digital presence. From studio photography to animated digital signage and in-store fixtures, my work focused on creating an engaging and seamless shopping experience.
I captured and edited high-quality product photography for eCommerce, ensuring consistency across digital and print marketing. I also designed and adjusted animated signage for in-store displays, transitioning from static imagery to motion graphics that effectively promoted weekly specials. Additionally, I contributed to Lidl’s visual merchandising, redesigning aisle signage and branding elements like the "Too Good to Waste" logo to align with Lidl’s sustainability initiatives.
By integrating strong visuals and strategic design, I helped strengthen Lidl’s brand presence, creating an elevated yet accessible shopping experience that resonated with customers.
Client Based In
Alenandria, VA
Year
2018
Client
Lidl US
Studio Photography
Captured high-quality eCommerce studio photography of Lidl products, ensuring each image highlights the product’s unique details and appeal. These photos were meticulously styled and shot to reflect Lidl’s brand aesthetics, making them versatile for both digital and print applications. The goal was to create visually compelling images that enhance product appeal and drive customer engagement across all marketing channels.
Digital Signage
These animations, made in After Effects, were found across Lidl US stores and promote weekly deals in produce and non-food products. This signage changed accordingly with print signage and highlights themes such as fall, holidays, easter, and more. My role was to design and adjust the animations on a weekly basis as well as set up the template for the team. My main contribution was suggesting to move away from still imagery and to incorporate animation.
Signage & Fixtures
Designing signage and fixtures for Lidl grocery markets is about creating a seamless, immersive experience that balances functionality with striking aesthetics. A key project involved reimagining the animal products aisle—meat, dairy, and eggs—by introducing a cohesive visual theme inspired by chalkboards. This redesign included floor displays, seasonal banners, and overhead signage, all tailored to enhance navigation while creating a warm, approachable atmosphere.
Additionally, I developed the Too Good to Waste logo as part of Lidl’s global initiative to reduce food waste. This project focused on promoting accessibility and affordability by offering discounted prices on soon-to-expire produce. The campaign not only provided value for customers but also aligned with Lidl’s sustainability goals, reinforcing their commitment to environmental responsibility while delivering a more meaningful shopping experience.
