Earniva Mastercard

Earniva Mastercard was a brand-new business credit card that came to market in 2023. The goal was to create a small business card to help gig workers and alike jumpstart their businesses. The challenge was to create a card design and brand identity that speaks to a range of people in terms of age and interest. My role in the project was to create the logo, webpages, credit card artwork, display ads, and email campaigns.

Client Based In
Beaverton, OR

Year
2023

Client
Concora Credit

Logo
The logo I designed embodies a harmonious blend of sophistication and innovation and captures the essence of growth and prosperity. The brand mark symbolizes groups coming together.

Card Artwork
I aimed for this credit card to balance playful and professional. Tailored for a diverse audience with varying demographics, harmoniously catering to a range of preferences.

Fonts
I chose Sofia Pro and Open Sans to create a balanced and versatile typographic identity. Sofia Pro adds personality and sophistication to the brand, while Open Sans ensures practicality and legibility in web-based applications. This pairing works seamlessly across various mediums, with Open Sans being especially suitable for email campaigns and situations requiring web-standard fonts.

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Color Palette
The color palette was deliberately crafted to showcase a bold contrast among each color and with black and white. Earniva embraces blues and greens, subtly incorporating orange as a sparing accent for a harmonious visual impact.

Credit Card Application Workflow

Brand Style Guide

Email Campaigns
Being a brand-new card on the market isn’t easy. Leveraging Salesforce's robust capabilities, I designed a series of captivating emails, highlighting exclusive benefits, rewards, and tailored offers.